Group337 Announces Insights + Content + Data for the Access Control Industry  

Bethesda, Md., February 23,2021 – Group337, a group of executives focused on business creation for smallto large companies in the security, access control, and IoT industries,announces two new initiatives to educate the security industry about the accesscontrol Total Addressable Market (TAM).

“Our research into the Access Control Total Addressable Market has found that the current data is off by approximately $71 BILLION dollars, ”said Lee Odess, CEO & Founder, of Group 337,which produces the newly released Access Control Index. “When big data contains bad data, it can cause problems for companies that use that data to build and strengthen relationships with customers. We are going to correct that problem by bringing Insights + Content + Data to the industry.”

On March 16 at 2:00 pm and March 17 at 2:00 pm EST, Odess and his team will present a webinar that will address why current TAM access control data is inaccurate, and what the correct figures that he and his team have produced mean for the future of access control manufacturers and the security industry at large. More information on both webinars can be found https://www.securityindustrymetrics.com/events.

A second part of the Insights + Content + Data initiative is the first Security Industry Metrics Conference, to be held this fall in Washington, D.C. The in-person, one-day conference will offer attendees a deep-dive into the access control TAM market, in addition to industry technology presentations and a breakdown of SaaS-based metrics. One conference presentation will focus on an analysis of The Access Control Index.

Additional details on the first Security Industry Metrics Conference will be released soon.

“We can’t wait to provide Insights + Content + Data to the access control industry,” Odess added. ‘What an exciting time to be part of this industry that protects people, assets, and property.”


For more information, visit https://www.securityindustrymetrics.com/ 


About Group 337

Group 337 is a group of executives for hire focused on business creation in the CRETech, proptech and smart home markets for small to large companies in the security, access control, and IoT industry that helps companies and brands achieve exponential growth. It is led by CEO & Founder Lee Odess, who has nearly 20 years of experience starting, building, and leading businesses with an exceptional track record for sales growth and marketing effectiveness. Prior to starting Group 337, Lee served as Vice President of Strategic Partnering for Allegion PLC. Lee formerly led teams at UniKey Technologies, Brivo Inc., Lutron Electronics and his own companies – Energy + Light + Control and Fresh Confections. Lee writes often on the industry and has presented at technology and security conferences around the world, including SXSW, Dreamforce, ISC West, and the International Builders Show.

Learn more at www.group337.com  

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Press Contact:
Janet Dabice Fenner
Defined Marketing
jfenner@definedmktg.com

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Group337 is a group of executives for hire focused on business creation for small to large companies in and around the technology industry. Markets, technology, customers, and channels are moving fast. We work closely with you to help navigate the change, reduce the pressure and help you exceed your desired growth.  We do this by bringing you our expertise, experiences, relationships, partnerships, flexibility and innovative practices.

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Lee Odess
founder & Ceo
Labeled as an "uber-networker" by the Washington Post, Lee Odess has nearly 20 years of experience starting, building, and leading businesses with an exceptional track record for sales growth and marketing effectiveness. Prior to starting Group337, Inside Access Control, and Good&Open IoT, Lee served as Vice President of Strategic Partnering for Allegion PLC, where he was charged with identifying significant mega-trends, technology, partners and business models that will enhance Allegion's offerings across the global organization. Lee formerly led teams at UniKey Technologies, Brivo Inc., Lutron Electronics and his own companies, Energy + Light + Control and Fresh Confections. Lee writes often on the industry and has presented at technology and security conferences around the world, including SXSW, Dreamforce, ISC West, and the International Builders Show. More on Lee can be found at: https://www.linkedin.com/in/leeodess/

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